Submitted by Jodie Trowell
He has spearheaded a campaign to create a statue of the most important racial discrimination moment in Australian sporting history – the time indigenous AFL player Nicky Winmar stood up to racist abuse, pointed at the colour of his skin and declared, “I’m black, and I’m proud!”
He has fought back against Australian supermarkets and their short-term plastic promotions with the Future Landfill campaign, which saw Woolworths ‘Lion King Ooshies’ campaign put firmly in the crosshairs, and led to them creating an environmentally promotion in its place.
Alex’s book, The Right-brain Workout (co-authored with advertising and business guru Russel Howcroft) was a best seller for Penguin Random House in 2019.
He has also created advertising campaigns that have run all around the world, raised hundreds of thousands of dollars for a range of charities.
Alex is also the father of the wonderful Lila, who was diagnosed with Epilepsy at the age of 6. Since that time Alex, has been a vocal and proactive supporter of Epilepsy Action Australia and continues to do all he can to raise much needed funds for epilepsy research and support.
Alex firmly believes we all have the ability to change the world. You just have to do it!
